Dog cage and Execute

The Chinese B2B giant Alibaba goes global financially, not so much linguistically 

In the famous folk tale Ali Baba and the Forty Thieves, two words, Open Sesame, open the doors to a secret cave hollowed by the hand of man and full of rich bales of merchandise, including silk, gold and silver. Last week, the homonymous B2B giant opened its doors through one of the most anticipated IPOs of the year; however, to the surprise of its international users, the cave of wonders was full of trinkets.

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To Vote or not to Vote

The growing responsibility of language professionals as revealed by the Spanish translation of the European elections campaign, which protects abstainers

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The Art of Localization

Like any other art form, languages and localization are an art. Just look at the famous Brueghel painting of the tower of Babel and enjoy the details; the colors, the scenes, how the painting is composed and organized - it all gives you a sense of awe. A well-run project should feel the same way.

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What's in a Word?

Localization is a service provided like many others. The customer is king and the provider tries to make the king happy. Nothing wrong with that. But before you even get a chance to prove your value you will need to be recognized as a serious contender for the customer's attention. There are many people at the table and they all want to have a piece of the pie.

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