Like any other art form, languages and localization are an art. Just look at the famous Brueghel painting of the tower of Babel and enjoy the details; the colors, the scenes, how the painting is composed and organized - it all gives you a sense of awe. A well-run project should feel the same way.

Localization is a service provided like many others. The customer is king and the provider tries to make the king happy. Nothing wrong with that. But before you even get a chance to prove your value you will need to be recognized as a serious contender for the customer's attention. There are many people at the table and they all want to have a piece of the pie.